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Family & Business Protection Advisor

Peace of mind for the people who count on you

Protecting what matters most doesn't happen by chance. I work with families and business owners to put tailored, whole-of-market protection in place, so the people and businesses that depend on you are properly looked after, whatever the future holds.

Ready to get protected?

Fill in your details and I'll be in touch to talk through your options, no pressure, no jargon.

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Whole-of-market access, including cover from

Aviva Legal & General Vitality Royal London Zurich LV= Guardian Bupa MetLife Aviva Legal & General Vitality Royal London Zurich LV= Guardian Bupa MetLife
Johanna Strutt, Match Financial Partners Ltd adviser
15
years in business-to-business relationships
5★
reviews from clients online
FCA
regulated advice you can rely on

Advice from someone who understands what's at stake

I spent 15 years building relationships across the business-to-business sector before becoming a protection adviser, so I know how to listen, ask the right questions, and find solutions that actually fit.

I understand first-hand how quickly life's "what if" questions can become very real. I help families and business owners plan for the unexpected in advance, so if it ever does happen, the financial side of things is one less thing to worry about.

More about Johanna →

Family & personal protection

Cover built around your household, so illness, injury, or death doesn't also mean financial hardship.

Life Insurance

A lump sum or income for your family if you die during the term of the policy. It's the foundation of most family protection plans.

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Critical Illness Cover

A tax-free payout if you're diagnosed with a specified serious illness, to cover medical costs, mortgage payments, or time off work.

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Income Protection Insurance

Replaces a portion of your income if you're unable to work due to illness or injury, for as long as you need it.

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Income Benefit

Pays a regular income to your family rather than a lump sum, matched to the years they'd need ongoing support.

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Whole of Life Insurance

Guaranteed cover for your entire life, often used for inheritance tax planning or leaving a legacy.

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Trusts

Writing a policy in trust so any payout reaches the right people quickly, and outside of inheritance tax.

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Business protection

Fifteen years working with business owners taught me how much rests on a small number of key people.

Relevant Life Plan

A tax-efficient way for a business to provide life cover for an individual employee or director, with corporate tax relief and no employer NIC.

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Executive Income Protection

Funds remuneration and pension costs if an employee or director can't work due to ill health, usually tax-deductible for the employer.

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Key Person Insurance

Capital for the business to protect against loss of profit if a key employee dies or becomes critically ill.

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Shareholder Protection

Protects a business from the potentially damaging financial implications of a shareholder or partner's death.

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Business Loan Protection

Covers commercial mortgages, director's loans, and personal guarantees if something happens to a key individual.

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Group Cover

Life, income protection, or health cover extended across your wider team as a valued employee benefit.

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Private medical insurance

Fast, convenient access to private treatment and specialists, for you, your family, or your employees.

Private Medical Insurance

Rapid access to high-quality private facilities, consultants, and treatment, for individuals, families, and employees.

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Cover that you can rely on

Whole-of-market access to the UK's leading protection insurers, from an FCA regulated adviser who takes the time to get it right.

  • ✓ FCA regulated, independent advice
  • ✓ We only work with the best providers in the UK
  • ✓ Insurance tailored to your individual circumstances
  • ✓ A friendly, personal service from enquiry to claim
Get Protected

How does it work?

My process is quick and simple, everything can be done online or over the phone, whenever suits you. Just book an appointment to get started, and I'll take it from there.

1

Book an appointment

We'll have a chat about your current situation, whenever suits you.

2

I research the market

I go away, compare your options across the whole market, and come back with my recommendation.

3

Apply and get covered

We apply together, work through any medical questions, and hopefully get you covered. Really simple.

Johanna Strutt, Match Financial Partners Ltd

Ready to get started?

No pressure, no jargon, just a proper conversation about protecting what matters most. I'd love to help.

Who regulates us

Match Financial Partners Ltd is authorised and regulated by the Financial Conduct Authority (under number 983246 in respect of mortgage, insurance and consumer credit mediation activities only).

You can check this on the Financial Services Register by visiting the FCA's website www.fca.org.uk or by contacting the FCA on 0800 111 6768.