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About Johanna

A firm belief that protection advice should feel human, not just technical, and cover that grows with you.

Whole-of-market access, including cover from

Aviva Legal & General Vitality Royal London Zurich LV= Guardian Bupa MetLife Aviva Legal & General Vitality Royal London Zurich LV= Guardian Bupa MetLife
Johanna Strutt

Why I do this work

I spent 15 years working across the business-to-business sector, building long-term relationships and learning how to really listen to what people need, not just what they ask for. It's a skill that turned out to matter just as much in protection advice as it did in business.

Life has a way of raising the "what if" questions when you least expect it. What if you couldn't work for six months? What if something happened to you or your partner? Who would look after the mortgage, the bills, the everyday costs of running a household or a business?

"Most people only think seriously about protection once it's too late. I'd rather have that conversation with you now, while there's still a choice involved."

That's what led me into this career, and it's what I bring to every client conversation, whether you're a young family working out what cover actually matters, or a business owner trying to protect the people your company depends on.

How I work

As part of Match Financial Partners Ltd, I have access to a comprehensive panel of leading UK insurers, and I provide regulated, whole-of-market advice, not a sales pitch for one company's products. I'll take the time to understand your circumstances properly before recommending anything.

Life changes and grows, and your policies need to adapt too, so I offer annual reviews to make sure your cover is still the right fit.

Training

I completed three months of classroom training, led by a trainer with more than 20 years in the financial services industry, studying the Chartered Insurance Institute (CII) LP2 syllabus, Financial Services Products and Solutions.

See what my clients say in my Google reviews.

Who regulates us

Match Financial Partners Ltd is authorised and regulated by the Financial Conduct Authority (under number 983246 in respect of mortgage, insurance and consumer credit mediation activities only).

You can check this on the Financial Services Register by visiting the FCA's website www.fca.org.uk or by contacting the FCA on 0800 111 6768.